“Dry Design” Home Florist Business Takes Off | North Queensland Registry

Danni-ann Hogan with some of the bunches she sent to Capella School.

When it comes to running a home florist business, Danni-ann Hogan will take the plateau country above the buffalo any day of the week.

Based in Allambie Station, 70 kilometers southwest of Springsure, her latest business venture – Dry Design – showcases the beauty of the Australian bush through a series of dried flower arrangements from her own “backyard” .

Danni-ann started the company in August 2021 to fulfill her passion for working outdoors, while transitioning from the ring life to a full-time mother of three.

“I was starting to think while the kids were playing more independently what I was going to do for this next stage of my life, because the life of a ringer doesn’t really go hand in hand with motherhood,” she said. declared.

Growing up on a cattle property in Middlemount, Danni-ann still remembers the scent of leopards that bloom in the springtime as she congregates as a child.

Although mad about horses at the time, her interest in gardening didn’t begin until she and her husband Will got a managerial position at Allambie Station seven years ago.

“I didn’t care about the garden as a kid, I found it quite boring and I was crazy about horses and wanted to hunt cows, so I didn’t pay attention to it,” she said.

“It wasn’t until I had my own backyard that the penny dropped that I loved seeing what I could accomplish and being proud of your home.

“It gives me great joy to get my hands dirty, I always feel like I can think more clearly when I’m outside and doing something with my own hands.”

Allambie Garden.

Allambie Garden.

As a child, Danni-ann remembers her mother, Judy Wroe, participating in gardening contests and taking them to nurseries.

“My sister and I were joking about having the boxes on our knees in the car, with grubs crawling on us and water dripping on us,” she said.

“Now I am guilty of walking into our local exhibit with flowers every year.”

When the Hogans first arrived in Allambie, the yard was full of weeds and was quite overgrown.

Now the garden is flourishing and Danni-ann has created her own work of art, with roses, chrysanthemums and a multitude of flowers.

All the materials for her dried flower bouquets come from central Queensland.

“I found that you kind of move around with your blinders on and once you start looking you can see so much, there is so much in front of us,” she said.

“I use a lot of stuff from the paddock – chewing gum, ti-tree, leopard and black acacia – there’s so much there.

“When doing a water race, I often come back with loads.”

Since starting, Danni-ann had sold bunches in Richmond, Townsville, and Emerald, and now stocks a few arrangements in the local Emporium store in Springsure.

“The next order I got was from Capella school and it was 26 bunches, so I definitely started to get into the rhythm a little bit to make them.

“I have an old Queenslander and there are planks in our living room and I have brown twine running through with flowers hanging to dry.

“The husband tells me ‘you’re kidding, I have to bow my head to get into our living room these days.”

Danni-ann learns as she goes and enjoys incorporating different herbs and trees into her arrangements.

“A lot of things I get from the land of the highlands, it’s not always about having the land of the buffalo,” she jokes.

“I feel like with the changing seasons it’s important to use what’s in front of us and celebrate the backyard of country women.

“With weeds, I always check that whatever I collect isn’t spreading where it shouldn’t, and I make sure I keep abreast of current biosecurity.”

Between raising kids, managing 1,500 head of cattle, and running her own cattle ranching business, Danni-ann admits she likely won’t be opening a florist shop anytime soon.

“I would love to see Dry Design in cafes and support our local races with bunches for Fashions on the Field,” she said.

“I’m also keen on trying to decorate a fascinator and corsages for ceremonies.”

Danni-ann thanks her mother Judy and local gardening guru Betty Taylor for all the knowledge gained over the years and for allowing her access to their own backyards which helped her make Dry Design what it is today.

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Rozella J. Cook