Bira 91 partners with Warner Bros. Consumer Products to launch products inspired by House of the Dragon

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One of the world’s fastest growing beer brands, Bira 91, has partnered with Warner Bros Consumer Products to launch an exclusive merchandise collection inspired by the new HBO Original series House of the Dragon, the sequel to Game of Thrones.

Exclusive House of the Dragon x Bira 91 merchandise celebrates the season of Fire and Blood and is dedicated to fans across India.

The collection features Seven Kingdoms-inspired merchandise and is perfect for fans to show off their love for the world of Targaryen, such as limited-edition glassware, graphic tees, and collectibles like bar blades and coasters.

Just in time for the festive gift season, the exciting collection will be available for Indian fans for pre-order from 19e September on the Bira 91 product shop.

“Bira 91 and the House of the Dragon unite, it’s the perfect recipe for a blockbuster! We are delighted to partner with Warner Bros. Consumer Products and celebrate the release of House of the Dragon with the launch of our exclusive collection of merchandise. As a lifestyle brand, we strive to create a unique customer experience across many touchpoints and this collaboration does just that. As fans of the Game of Thrones franchise, we are really excited about the new show and are sure that this season the fire will really be brought under control,” said Ankur Jain, Founder and CEO of Bira 91.

To celebrate the Bira 91 x House of the Dragon collaboration, Bira 91 conceptualized a unique activation by placing life-size dragon eggs in several partner restaurants and bars in Delhi, Mumbai and Bangalore. This was accompanied by a social media campaign in which Game of Thrones and House of The Dragon fans had a chance to win the limited-release merchandise.

House of the Dragon is streaming on Disney+ Hotstar in India with new episodes available every Monday.

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Rozella J. Cook