Creation of signature menus with frozen products

Creation of signature menus with frozen products

Keys to the growth of the food sector in the new era of normality and the recovery of tourism

Now that the Covid-19 situation is easing, restaurateurs are beginning to see hope for a recovery. Adding to their optimism, the country is reopening and the outlook for tourist arrivals in the second half of 2022 is positive.

According to a restaurant trends survey, “making a difference by creating signature menus” is a key point that will get businesses back on track after Covid-19.

So, in an effort to differentiate themselves from the rest, restaurateurs are looking for new food trends and creative sources of materials, including frozen foods and ready-to-cook materials. The current market value of frozen foods and ready-to-cook ingredients is 18-20 billion baht, with an average annual growth of 12-14%.

Demand for frozen food on the rise

Currently, the proportions of frozen food and fresh food are only slightly different, as the demand for both keeps increasing. Previously, restaurateurs rarely used frozen foods as cooking materials, doubting their freshness. But in reality, thanks to advanced freezing processes, frozen food is now as high quality and fresh as fresh food and retains the original taste when cooked. In other words, the future of frozen foods is hot!

In addition, the growing popularity among new generations of opening cafes and bakeries has led to a satisfactory growth of a group of imported products, especially ready-to-bake frozen bakeries. We can say that making bakeries is not so difficult anymore. All you have to do is visit a commodity hub like Makro or other major commodity importers that have ready-to-cook foods that make running a business easier. For example, frozen croissants and cakes can be used to create hundreds of signature menus. Since outlet owners don’t need to invest in a lot of kitchen equipment, they can save 30-40% on start-up costs, heralding a new trend for food operators looking to run their business. with agility.

Serving seafood ingredients from around the world

In the service of seafood ingredients, freshness is essential, but it also leads to high logistics costs. Therefore, fresh materials from around the world that are frozen in a way to maintain natural freshness reduce costs. This allows operators to access cost-effective materials from original sources that have the same quality and freshness as fresh food. Examples include lobster shrimp, giant king crab, abalone and many more that can be used in creating gourmet and signature menus for restaurants.

Upward trend in imported frozen meat

Besides seafood, frozen meat is another area that is growing in popularity as a wide variety of meat types and production sources become available. Makro serves as a sales channel for meats from five major sources around the world. The outlets offer more than 2,000 frozen meat products from around the world in different price ranges. Among them are A5 Japanese Wagyu, Australian MS 8/9 ranging from 200 grams upwards. Prices range from 200 to 5,000 baht per kilogram. Therefore, a wide variety of meat products are available at Makro for operators to choose from, reinforcing Thailand’s image as a high-end food hub to welcome foreign tourists to Thailand. , especially in major tourist destinations such as Pattaya, Phuket and Chiang Mai. .

Thus, the frozen food trend meets the demands of restaurateurs and restaurateurs looking to streamline and be nimble. Therefore, frozen food producers and importers are positioning themselves as a solution to the new normal.

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Rozella J. Cook