Fuud secures sales agreements and launches new products – operational update

- Homie’s brand functional beverages have been centralized on
axfood . Thanks to the listing, Homie Synbiotic can be sold in the Hemköp, Willys, Tempo and Handlarn chain stores. The listing allows for sale at approximately 850 stores, with approximately 200 of these receiving the drinks for the launch in week 14. - The Beijing8 brand continues to grow. Beijing8 grocery sales in the first quarter of 2022 correspond to an increase of more than 100% compared to the same period last year. The number of distribution points increased by more than 100% between Q4 2021 and Q1 2022.
- The launch of the Legendz brand has generated great interest and opened up many new sales channels. The brand was launched in week 6 in services commerce and is now available in more than 600 stores in the segment. Since week 10, Legendz has also launched in grocery, where around 200 stores have started selling the drinks. According to previous communications, Legendz has lists to
7 eleven Pressbyrån, Direkten, Hemmakväll, Kandyz and strategically selected wholesalers. - The new Nathalie brand products in healthy snacks will be launched from week 14 in all Pressbyrån and
7 eleven stores inSweden a total of about 400 stores. - The Homie and Legendz brands have been centralized in the Myway chain of stores. In week 26, the drinks will be launched in approximately 120 Myway stores.
- Finnish food giant S-gruppen is expanding its central list of functional drinks from iQ Fuel. iQ Fuel will thus be launched in food chain stores in
Estonia . The scheduled launch is inApril 2022 . - The Legendz brand and Homie drinks were centrally listed in the Preem chain of stores, with launch week 14.
Preem has a hundred points of sale inSweden . Fuud’s The Barfly brand has initiated collaborations with several strategically important clients in the hotel, restaurant and bar segment. The Barfly brand sells and markets healthy juices. Collaborations have been initiated with, among others, the Stureplan group, Nobis and the Mr French group. Within the Mr French group, there are several strong brands such as LaBoca Doce F12 and Kallis.- Functional drink brand iQ Fuel is on Finnish food chain’s central list
Tokmanni . The listing means iQ Fuel will go on sale at around $90Tokmanni stores duringApril 2022 . - Launching Legendz in additional parts of
Europe is scheduled for the end of the second quarter of 2022. Discussions are ongoing with selected partners in several countries, wherePoland ,Germany ,France and the Benelux countries are in the early stages of launch.
For more information please contact:
Email: peter.blom@fuudunited.com
Phone: +4670-655 56 98
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