Fuud secures sales agreements and launches new products – operational update

STOCKHOLM, April 7, 2022 13:00 CET

Foud closed several strategically important sales agreements and communicates operational highlights.

  • Homie’s brand functional beverages have been centralized on axfood. Thanks to the listing, Homie Synbiotic can be sold in the Hemköp, Willys, Tempo and Handlarn chain stores. The listing allows for sale at approximately 850 stores, with approximately 200 of these receiving the drinks for the launch in week 14.
  • The Beijing8 brand continues to grow. Beijing8 grocery sales in the first quarter of 2022 correspond to an increase of more than 100% compared to the same period last year. The number of distribution points increased by more than 100% between Q4 2021 and Q1 2022.
  • The launch of the Legendz brand has generated great interest and opened up many new sales channels. The brand was launched in week 6 in services commerce and is now available in more than 600 stores in the segment. Since week 10, Legendz has also launched in grocery, where around 200 stores have started selling the drinks. According to previous communications, Legendz has lists to 7 elevenPressbyrån, Direkten, Hemmakväll, Kandyz and strategically selected wholesalers.
  • The new Nathalie brand products in healthy snacks will be launched from week 14 in all Pressbyrån and 7 eleven stores in Swedena total of about 400 stores.
  • The Homie and Legendz brands have been centralized in the Myway chain of stores. In week 26, the drinks will be launched in approximately 120 Myway stores.
  • Finnish food giant S-gruppen is expanding its central list of functional drinks from iQ Fuel. iQ Fuel will thus be launched in food chain stores in Estonia. The scheduled launch is in April 2022.
  • The Legendz brand and Homie drinks were centrally listed in the Preem chain of stores, with launch week 14. Preem has a hundred points of sale in Sweden.
  • Fuud’s The Barfly brand has initiated collaborations with several strategically important clients in the hotel, restaurant and bar segment. The Barfly brand sells and markets healthy juices. Collaborations have been initiated with, among others, the Stureplan group, Nobis and the Mr French group. Within the Mr French group, there are several strong brands such as La Boca DoceF12 and Kallis.
  • Functional drink brand iQ Fuel is on Finnish food chain’s central list Tokmanni. The listing means iQ Fuel will go on sale at around $90 Tokmanni stores during April 2022.
  • Launching Legendz in additional parts of Europe is scheduled for the end of the second quarter of 2022. Discussions are ongoing with selected partners in several countries, where Poland, Germany, France and the Benelux countries are in the early stages of launch.

For more information please contact:

Pierre BlomCEO

Email: peter.blom@fuudunited.com

Phone: +4670-655 56 98

About Foud group

With the vision to be the Nordic market leader in 2025, Foud brings together a number of exciting Swedish brands within Functional foods under one roof, to challenge existing players together in one of the fastest growing categories in the food industry.

Foud thrives through a combination of organic growth and acquisitions with a strong focus on high-quality content, exciting innovations and engaging design. Fuud’s The aim is to offer new and better alternatives to those already on the market, and at the same time to contribute to both better health and a better quality of life for the northern population.

With a naturally forward-looking mindset, a strong and motivated sales force and a number of experienced key players in management and the board, Foud has created a balance between muscle, dynamism and experience. The Fuud Group currently owns the following brands: iQ Fuel, Homie, Beijing8, Juica, Juice Culture, Bacoccoli, Frill, Nathalie’s, Barfly, Bezzt of Nature and Legendz.

The company is based in stockholm and is listed on the Nasdaq First North Growth Market, short name Foud. FNCA Sweden AB is the company’s certified advisor. Phone. +46 (0) 8 528 00 399, e-mail info@fnca.se.

https://news.cision.com/fuud/r/fuud-secures-sales-agreements-and-launches-new-products—operational-update,c3542130

https://mb.cision.com/Main/17162/3542130/1561322.pdf

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Rozella J. Cook