Guangdong and Macao Branded Goods Fair kicks off in mid-November, boosting sales and exploring business opportunities

MACAO, November 7 – The “2022 Guangdong & Macao Branded Products Fair” (2022GMBPF) will be held at Cotai Expo Hall D, The Venetian Macao, from November 11-13. This year’s GMBPF will again feature an integration of commerce, forum, culture, shopping, leisure and entertainment. More than 60% of companies are joining the Fair for the second consecutive year, recognizing that the Fair allows them to increase their sales, explore more business opportunities and facilitate business transformation.

In line with current consumer eating habits, the three-day 2022GMBPF is themed around “semi-finished foods” with the launch of “four key industries zone”, aiming to provide a platform for exchange and business cooperation and product sales for participating enterprises both online and offline, and stimulate the recovery of multiple industries through the “1+4+N” exhibition mode.

Promote sales and explore industry possibilities with “1+4+N”

The “1” refers to the main theme of this year’s GMBPF, “semi-finished foods”.

The “4” refers to the new elements – “four key industries”, including the establishment of relevant exhibition spaces and thematic forums to provide cross-industry cooperation and exchange opportunities for participating enterprises, and to facilitate the development of the four key industries. manufacturers via the MICE platform.

“N” refers to the many industries that will benefit from the GMBPF by participating in the exhibition and sales campaign, matchmaking and networking sessions, and forums, which will in turn become part of the dynamic of exhibition development.

Extend the bridge effect after the Fair to facilitate trade between Guangdong and Macao

Last year’s three-day GMBPF achieved the signing of 21 projects and extended its transition effect to the post-expo period by forging business cooperation, ultimately introducing various agricultural by-products from Guangdong to Macao, such as dairy products, frozen seafood, fruit and canned food. The GMBPF also helped an exhibitor from Macau reach a first cooperation agreement with the Guangdong Restaurant Association through the show’s business matchmaking session, extending the brand’s reach to other cities in the region. the Great Bay. Some exhibitors have also built long-term sourcing partnerships through the event.

Topical discussions sharing the latest industry insights to help companies scale and transform their businesses

To further assist enterprises to upgrade and transform through MICE platform, GMBPF invited an information technology company to join the expo and hold thematic conferences to share the latest information on the industry. At last year’s GMBPF, a well-known mainland e-commerce platform approached more than 70 Macau enterprises interested in developing cross-border e-commerce; 20 of them successfully listed their products on the e-commerce platform, which covered “big health” products, food products and daily staples, recording a cumulative sales volume of more than 10 million RMB to date.

This year’s GMBPF also invited information technology companies that help restaurant businesses in smart digital transformation to participate in the exhibition and hold a series of conferences to help the restaurant industry make good use of technology and to seek opportunities for upgrading and transforming the business.

The “2022 Guangdong & Macao Branded Products Fair” is jointly organized by the Macao Trade and Investment Promotion Institute (IPIM) and the Department of Commerce of Guangdong Province. Free entry. For more information, please visit the official GMBPF website at www.guangdongmacaofair.comcall (853) 8798 9636 or follow “MICE_IPIM” on WeChat or “gdmofair” on Facebook.

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Rozella J. Cook