Häagen-Dazs® Unveils New Design for Nationwide Stores | News

WALNUT CREEK, Calif.–(BUSINESS WIRE)–April 21, 2022–

Häagen-Dazs® is proud to announce the unveiling of its new boutique design with the official opening of its location in Walnut Creek, California. This elevated refresh of Häagen-Dazs® stores features the new look of Häagen-Dazs®, which launched in 2021 with the “This is Dazs” campaign and an updated packaging design.

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New Häagen-Dazs® Store Design – Front Counter (Photo: Business Wire)

The new design features a bright and bold color palette, ice cream-themed murals, updated team uniforms, and modern lighting and seating. The Walnut Creek mural was designed by Brooklyn-based artist Jade Purple Brown, a Häagen-Dazs® brand partner since 2021. The Häagen-Dazs® brand personality is expressed in all stores with touches of thoughtful and hidden designs, such as the coffee bean, vanilla flower and chocolate ingredients found in the redesigned tapestry wallpaper and the modern 3D printed vanilla flower, strawberry and caramel artwork displayed on the shelves.

The new boutique design reflects broader #ThatsDazs brand initiatives, launching in 2021 with content from a mix of talented designers, trendsetters and consumers sharing their personal interpretation of luxury – because whatever the luxury means to you, #ThatsDazs. In addition to Häagen-Dazs® partnerships with a variety of innovators from diverse backgrounds, the brand will also continue to uplift marginalized creative communities this year as part of the company’s $1.5 million commitment. over a period of three years.

We couldn’t be more excited to share our new Häagen-Dazs ® Shop, which highlights our inclusive and fun ice cream positioning, inspired by our #ThatsDazs campaign. We are proud to spotlight artists and creators like Jade, who embody the pioneering spirit of our founders, ” says Rachel Jaiven, Marketing Director of Häagen-Dazs®.

These repositioning efforts were inspired by the creativity and passion of the Häagen-Dazs® brand founders, who emigrated from Poland to the Bronx, NY and transformed the finest ingredients into luxury for all to enjoy. In a similar spirit to the founders of Häagen-Dazs®, current franchisees nationwide are a collective of hard-working dreamers, doers and small business owners, aiming to enrich their community with a taste of accessible luxury. .

The Walnut Creek, CA store is located near Dreyer’s Grand Ice Cream Company headquarters in Oakland, CA. Members of the community are invited to visit the Broadway Plaza boutique to enjoy the new store design while indulging in irresistible creations made with Häagen-Dazs. ® super premium ice creams and sorbets, including favorites like Cookies & Cream, Dulce de Leche and Belgian Chocolate.

We are excited to launch our updated Häagen-Dazs ® Store design in our local community of Walnut Creek. The grand opening will be something special for our team, as the transformation was a diligent effort, and we are so proud of the new design, says Adam Hanson, President of Häagen-Dazs® Stores.

The new store design will begin rolling out to national franchises in the future. For more information about Häagen-Dazs® and the #ThatsDazs campaign, visit www.haagendazs.us.

About Häagen-Dazs® stores:

The first Häagen-Daz ® The store opened in Brooklyn, NY in 1976, providing consumers with a new outlet for the finest Häagen-Dazs ® super premium ice cream. Today the Häagen-Daz ® The store system in the United States is made up of more than 200 Häagen-Daz ® Stores franchised by The Häagen-Dazs ® Shop Company, Inc., proudly offering premium gourmet desserts that begin with Häagen-Dazs ® some products. For more information, please visit icecream.com/us/en/brands/haagen-dazs/shops/join the company’s fan page on facebook.com/HaagenDazsUSfollow the brand on @HaagenDazs—US.

About Häagen-Dazs®:

Häagen-Dazs® was founded by Reuben Mattus in 1960 with a mission to transform simple flavors and the best possible ingredients into an extraordinary ice cream experience. True to tradition, the brand is committed to using only high quality ingredients to craft the world’s first luxury ice cream that can be enjoyed by all. Today, the Häagen-Dazs® brand offers ice cream, non-dairy frozen desserts, sorbets and bars worldwide. In the United States, Häagen-Dazs® operates under Froneri, a joint venture specializing in Nestlé ice cream created in 2016 with PAI Partners. In the United States, Froneri operates as Dreyer’s Grand Ice Cream, based in Oakland, California.

The HÄAGEN-DAZS® trademark is used under license. ©HDIP, Inc.

Show source version on businesswire.com:https://www.businesswire.com/news/home/20220421005990/en/

CONTACT: Hannah Best




SOURCE: Häagen-Dazs®

Copyright BusinessWire 2022.

PUBLISHED: 04/21/2022 1:47 PM / DISK: 04/21/2022 1:48 PM


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