Hotel Casa Cook Samos in Greece wins “Hotel Design Award 2022”

The winner of the “Hotel Design Award 2022” is the hotel Casa Cook Samos in Greece. The prize was awarded for the first time yesterday at the 196+ forum in Milan.

Andreas Martin, president of the jury: “This year’s winner, Casa Cook Samos, convinced the jury of 196+ in particular by the clear but sober design line of the station, proposed and implemented by the architectural firm based in Athens Block 722, using mainly local building and furnishing materials It was important for the owning family led by general manager Orestis Vallis to maintain the recreation of a Samian village character (a basic idea of ​​his grandfather ), but with a modern interpretation. This includes the village squares as intimate meeting places for hotel guests, which become water squares in the resort, but also the successful integration of the village road crossing the hotel complex, as well as the presence of the island’s airport located right next door. In successful interaction with the owner of the Casa Cook brand, a hotel for adults was thus created, in addition to the other activities hotel and catering companies of the Doryssa group of companies, which has been rooted on the island of Samos for three generations!”

Casa Cook is still a young and modern lifestyle brand, which has found a suitable partner in the Valis family to drive the expansion of the hotel brand already present in Greece. The structure of the building of the latest Casa Cook hotel in Samos refers to the Greek word “paréa”, which means a social gathering with friends. The new building integrates the historical concept of a Greek village into a contemporary space. This allows privacy and, at the same time, interactions with guests. The architectural inspiration for the design of the hotel is the traditional “Kamares” of Samos, which were built simply and inexpensively with local materials at the time. Visiting the villages of the island, the architectural firm Block 722 discovered these types of houses and was intrigued by their compelling simplicity. Thus, Casa Cook Samos, with its typical flat roofs, blends into its immediate surroundings between the airport and the Mediterranean coast. The earthy textures and colors are inspired by the landscape and its organic elements: the lush vegetation reflects the island’s fertile vegetation, and the indoor pools mimic the island’s waterfalls, rivers and beaches, complemented by wooden walls and stone pathways. The rooms have private terraces, some with direct access to the various swimming pools and water games. Throughout the hotel, indoor and outdoor spaces blend seamlessly into one another.

Among the 15 hotel applications from nine European countries, the ten-member interdisciplinary jury selected ten nominees. Among these nominees, the following three hotels have been selected as finalists (in alphabetical order):

25hours Hotel Piazza San Paolino (Italy, Florence)

Balcone di Guilietta (Italy, Verona)
Casa Cook Samos (Greece, Potokaki, Samos Island)
Sebastien Noakspokesperson for the jury and Head of International Project Business at Bette: “The three finalists cover the whole range of storytelling: from a clear and strong thematic mission to integration in a historical environment to rediscovery and reinterpretation of the original regional form of living as an authentic holiday experience. These very contrasting concepts also challenged us during the evaluation and led to very intense discussions – but ultimately with a very clear result.“

The award criteria included the originality of the architectural concept and design, the associated architectural quality of the building and the facade, and the design of the interior. The objective of the competition is the conceptual approach of a convincing hotel concept.

The Florentine site of the 25 hours Hotel Piazza San Paolino once housed a Romanesque-style church, convent and pawnbroker. The complete renovation of the three buildings, with a total area of ​​approximately 10,700 square meters, was carried out by the local architectural firm Genius Loci Architettura. The renovation was part of an overall urban renewal plan to breathe new life into less targeted parts of the city. The interior decoration of the hotel commemorates the 700th anniversary of the death of Dante Alighieri. For this reason, the interior designer Paola Navone has reinterpreted his “Divine Comedy” as the main thematic and narrative element. Thus, vintage furniture from all over the world is combined with modern furniture and objects, created in the Italian craft tradition. Interiors are bold, eclectic and fun. The color palette was developed based on Dante’s symbols, marble and mosaics used, terracotta and metal, tiles and wood, ceramics and glass. Like a repeated choreography, the elements combine to create an image that crosses eras and traditions. In the area around the elevator are illustrations by American artist Seymour Chwast, who humorously reinterprets characteristic scenes from the “Divine Comedy”.

The hotel Balcony of Giulietta in Verona is a revitalization of a previously closed hotel. The particularity of the hotel is the view of the famous balcony where Juliet, according to Shakespeare, would have remained unhappy in love with Romeo. In addition, a place has been created that is warm, familiar and hospitable. Thus, the client not only stays in a mythical house, called Relais (= house) according to his own words, but at the Cortelletti family, which is rooted in Verona and manages various gastronomic establishments there. The building is a traditional family home: the oldest part overlooking Via Cappello dates from the 15th century, with a 17th century extension overlooking the courtyard. A fresco of a Madonna from 1467 AD was found in the house and carefully restored. The interior decoration elements are inspired by the genius loci, the spirit and the history of the site. Four decorative elements are stylistic and have been transformed into modern design elements: the Gothic arches of Juliet’s balcony, the Venetian style of the windows of Juliet’s house, the “bugnato” style of Juliet’s bedroom and the battlements of the walls of the city. The earthy and warm colors of the furniture are borrowed from the frescoes that decorated the palaces of Verona, known in the Middle Ages as “urbs picta”, the painted city.

“Hotel Design Award 2022” finalists in alphabetical order:

25 hours Hotel Piazza San Paolino
Location: Florence, Italy
Owner: Invesco Real Estate
Operator: 25hours Hotels
Project leader: Art-Invest Immobilier
Architect: Genius Loci Architettura
Interior designer: Paola Navone, STUDIO OTTO
Type of business / Category: Multi-service hotel / 4 stars
Duration of the project: 36 months
Number of rooms: 171

Balcony of Guilietta

Location: Verona, Italy
Owner: Michael Cortelletti
Operator: Food Democracy
Project Developer: Stella del Mobile Italia
Architect: Spazio Progetto Professionisti Associati
Interior designer: Spazio Progetto Professionisti Associati
Business type / Category: Hybrid hotel in the historic center / 5 Leoni Regione Veneto
Construction time: 4 months
Number of bedrooms: 16

Casa Cook Samos

Location: Potokaki, Samos Island, Greece
Owner: Velos Tourisme SA
Operator: Velos Tourisme SA
Project leader: Velos Tourisme SA
Architect: Block 722
Interior designer: Block 722
Operation Type/Category: Resort Hotel / 5 Star
Construction time: 16 months
Number of rooms: 128

Ten nominated hotels in alphabetical order:

25hours Hotel Indre By (Denmark, Copenhagen)
25hours Hotel Piazza San Paolino (Italy, Florence)
Balcone di Giulietta (Italy, Verona)
Casa Cook Samos (Greece, Potokaki, Samos Island)
Hotel Gilbert (Austria, Vienna)
Hotel TaNte FriDa (Austria, Maria Alm)
Radisson RED Vienna (Austria, Vienna)
RG Naxos Hotel (Italy, Giardini Naxos)
Ruby Mimi Hotel & Bar (Switzerland, Zurich)
Villa Nai 3.3 (Croatia, Žman)

Image material is available at the following link: Press Pictures. Please refer to copyright information for photo credits. If no information is available, the name of the hotel must be indicated in each case.

Martina Rozok
+49 30 40044681
PKF Hotel Group


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Rozella J. Cook