How to sell products online – Forbes Advisor – Forbes Advisor

There are a variety of online platforms you can use to sell your products. It depends on how much customization you want to bring to your online store.

Choose a domain name

A domain name is your website address, such as Typically, your domain will be your business name. However, domains are notoriously hard to find, so if you’re having trouble finding an available domain, consider using your business name plus a relevant keyword or your location. For example, a cafe named “Half Baked” might try,, or

To start looking for an available domain, visit one of the best domain registrars, such as Namecheap or From there, you can search for domains and buy yours for around $12-15 per year.

Find the perfect platform for your online store

Finding the perfect online e-commerce platform is easy once you determine the scope of your side business or business.

Shopify is one of the most popular platforms for a reason. Although there’s no free option, it’s easy to set up a store and integrate it with print-on-demand services like Printful and Printify. It also allows customers to recover abandoned carts and offers a ton of customizable themes for your store. Shopify is also good for dropshipping businesses.

Shift4Shop is another store builder that offers a free plan. It’s a good idea to start with if you’re looking to keep the business small or scale up proportionately.

Squarespace is a website building platform with selling capabilities. If you are interested in website design and want to showcase your products with an eye-catching website, this is a good place to start.

Finally, Square (which also sells credit card processing hardware for physical stores) lets you set up an online store on a free plan. It’s also a good plan to use if you plan on having an in-person sales option for your products, whether it’s a store or trade show.

Sell ​​products on major marketplaces

In addition to building your online store where you can sell your products directly to consumers, it is also a good idea to list your products on major online marketplaces, such as Amazon, Etsy, eBay, Walmart, Zazzle or any other platform. relevant form for your type of product. or niche. Although these third-party e-commerce platforms take a fee or commission, they provide great visibility, giving your business the opportunity to present itself to consumers and land sales.

Here are the most popular platforms for selling products online:

  • Amazon
  • Etsy
  • walmart
  • eBay
  • Zazzle
  • Facebook Marketplace

Learn how to sell on Amazon and how to start an Etsy shop. Additionally, consider selling products on specialty marketplaces or niche sites that your target market uses to shop online.

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Rozella J. Cook