Ice cream maker unveils new products and location after winning national title


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Helen Holland in Mon ar Lwy

A multi-award-winning ice cream maker has launched a new product line and taken over a popular venue after winning an acclaimed national title.

After winning the prestigious Welsh Food Enterprise Award 2022 for Best Food and Drink Producer at the Royal Welsh Show, Helen Holland and family business Môn ar Lwy have launched a range of vegan ice creams.

Based in Bodorgan, Anglesey, Helen and chef and new business partner Lloyd Treadway are now tenants of the gallery and museum cafe Oriel Mon – which they have called Sitrws- in Llangefni.

Keen to keep innovating, former teacher Helen says there are plans for an ice cream for dogs on the horizon, and she plans to revive a range of sauces and puddings developed from the cookbook of his late grandmother.

With plans to open in the coming weeks, she said: “I’m excited to run Sitrws alongside Lloyd, who has already designed a fantastic menu that will be completely fresh using local ingredients.

“We will also work alongside Coleg Llandrillo Menai to further develop the skills of young people and are both passionate about quality and creating a worthwhile service accessible to everyone here on the island.”


Reflecting on the Royal Welsh Show and the road ahead, she said: “Winning such a prestigious title was a huge honor for us as it was on the national stage and gave us a boost of confidence following the challenges of the pandemic. .

“There is so much going on right now, we are in a really good position now and it reminds us that we are heading in the right direction and that we can take it to the next level as a company, which we are more than ready to go after nearly 15 years in the industry.

The company has developed over 150 flavors over the years using natural ingredients sourced from local growers since 2008, with the ‘Bursting Blueberry’ flavor winning its first Great Taste award.

With the support of her sons Llyr, who is the dairy’s main producer, and Osian, Helen says building their own purpose-built dairy 10 years ago was a turning point for the business.

She also has her former classmate Hazel and her friends Gwion and Olwen Davies as key members of the team.

“It has allowed us to expand and supply restaurants, convenience stores and farm stores after seeing an increase in demand,” she said.

“The new café will allow us to grow further, providing another outlet for our ice cream and sorbets, as well as showcasing freshly baked pastries and supporting local businesses and putting the community at the forefront of everything we do – it was and always will be so important to us.

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Rozella J. Cook