Indians: Voices for local: Indians are becoming eco-lovers, prioritizing spending on sustainable products
High spending on low carbon
The survey further reveals that 98% of Indian respondents want to spend money on items that will help build low-carbon communities around the world. 97% think all products should be held to be eco-friendly while 96% think about the impact on the planet when making purchasing decisions.
Encouragingly, 92% of Indian adults surveyed are willing to pay extra for sustainable products with growing awareness of the benefits of sustainable products. For 43% of Indian adults surveyed, increased product availability and better understanding of product benefits are key motivators for purchasing sustainable products in the future, while for 37% it is a better price .
What we want
Giving back to the environment – 98% of Indians surveyed want companies to make it easier for them to reduce their carbon footprint, while 97% of Indians surveyed will be more loyal to a company/brand that works to address environmental issues.
Prioritize sustainable products -92% of Indian adults surveyed are willing to pay extra for sustainable products and 94% of those Indian adults who would pay extra say they would pay at least 10% more for sustainable products, while 29% are willing to pay 50% more for sustainable products and 23% of them even exceed 50%.
In terms of categories, 96% of Indians surveyed, one of their goals in 2022 is to make more sustainable choices when buying clothes, tech products, eating and traveling and 86% of them have already started shopping at second-hand or consignment retailers rather than buying new items to reduce environmental impact. When deciding where to dine, more than half (55%) of Indians surveyed consider the number of plant-based options available in a restaurant.
Approval of sustainable products– Around 97% of Indians surveyed would like to buy more from a company that is taking action to reduce the impacts of climate change and are more likely to trust brands that work to address environmental issues.
Awareness of sustainable issues – Indian adults surveyed have focused more on a variety of sustainability topics in the past year, air pollution (96%) and recycling, renewable energy and climate action (95 %) that generated the most interest.
GenZ/Millennials more sustainability conscious – 57% of GenZ/Millennials surveyed are more likely to plan to buy sustainable products this year to help reduce their environmental impact. 72% of GenZ Indians/millennials surveyed are more likely to talk to their children about environmental issues.
The American Express Trendex is a trend index that tracks what consumers, small businesses and merchants think about spending, saving, travel and more. Data is collected monthly in the United States and semi-annually around the world, including the United Kingdom, Australia, Japan, Mexico, India and Canada. This study has an overall sample of 7,996 global adults.
Earth Day 2022: 10 Simple Steps to Living a Sustainable Life
Earth Day: 10 Simple Steps to Living a Sustainable Life
Change doesn’t always have to be life changing. It can be small but still have a significant impact. If you’re worried about the world you live in, try these small steps and see the difference it makes to your life and the world around you.