Made in Georgia Foods: Pure Bliss Organics

In 2005, they launched Pure Bliss to develop products that uphold universal principles of kindness, such as respect for all life, compassion, and mindful, inspired action. The idea was that their customers would help promote these principles, even without knowing it, by consuming Pure Bliss products.

“That’s why Pure Bliss has thrived,” Morgan said. “We think it’s divinely inspired.”

To exploreFoods and kitchen products to buy absolutely
Legend

Pure Bliss Organics offers several varieties of granola, nut butter bars, nuts and snacks. Courtesy of Pure Bliss Organics

Credit: document

Pure Bliss Organics offers several varieties of granola, nut butter bars, nuts and snacks.  Courtesy of Pure Bliss Organics

Credit: document

callout arrowLegend

Pure Bliss Organics offers several varieties of granola, nut butter bars, nuts and snacks. Courtesy of Pure Bliss Organics

Credit: document

Credit: document

The founders used the funds from the sale of their homes to start their business, gradually building it up. They started their operations by buying a small granola company with nine wholesale accounts. “It got us our foot in the door with Whole Foods,” Morgan said. “Then we got our organic certification, added more granolas and nut mixes, and started making energy bars.”

Morgan cited the company’s gradual growth as one of the reasons for its longevity. “A lot of people have investors, go the distribution route, and spend a lot of money hoping to make a splash,” he said. “We control our production, manage sales internally and have built our business one store at a time. Now we are in about 400 stores.

To exploreThese Atlanta shared kitchens cater to food entrepreneurs
callout arrowLegend

Pete Maxwell manages the Pure Bliss Organics Farmer’s Market program, manning stalls in seven to nine locations each week. Courtesy of Pure Bliss Organics

Credit: document

Pete Maxwell manages the Pure Bliss Organics Farmer's Market program, manning stalls in seven to nine locations each week.  Courtesy of Pure Bliss Organics

Credit: document

callout arrowLegend

Pete Maxwell manages the Pure Bliss Organics Farmer’s Market program, manning stalls in seven to nine locations each week. Courtesy of Pure Bliss Organics

Credit: document

Credit: document

Farmers’ markets make up a small percentage of their business, he said, but in Atlanta the markets provide high visibility. The market program is managed by Pete Maxwell, which maintains booths in seven to nine markets each week.

As well as using farmers markets as part of their marketing strategy, Morgan said: “We are leveraging our manufacturing capabilities and providing copacking (contract packaging) to other businesses. We are currently working with three companies and should be operational with five more by the end of the year. »

To exploreFarmers markets are ripe for romance
callout arrowLegend

These Pure Bliss bars are made with almond butter, wild blueberries and hemp. Courtesy of Pure Bliss Organics

Credit: document

These Pure Bliss bars are made with almond butter, wild blueberries and hemp.  Courtesy of Pure Bliss Organics

Credit: document

callout arrowLegend

These Pure Bliss bars are made with almond butter, wild blueberries and hemp. Courtesy of Pure Bliss Organics

Credit: document

Credit: document

The Pure Bliss product line includes 10 varieties of granola, 10 different nut butter bars, five varieties of nuts, and 11 snack flavors. There are three low glycemic, date-sweetened No Sugar Buzz granola mixes. Nut Butter Bars are made with almond, cashew, peanut and sunflower butters. The nuts come in single nut mixes and packages, seasoned with various flavors including maple, cinnamon, and honey. And, bite-sized snacks include Carob Nut, Fig, and Blueberry Hemp.

callout arrowLegend

Jade Lopez works at Pure Bliss Organics’ Marietta manufacturing facility which makes granola. Courtesy of Pure Bliss Organics

Credit: Pure Bliss Organics

Jade Lopez works at Pure Bliss Organics' Marietta manufacturing facility which makes granola.  Courtesy of Pure Bliss Organics

Credit: Pure Bliss Organics

callout arrowLegend

Jade Lopez works at Pure Bliss Organics’ Marietta manufacturing facility which makes granola. Courtesy of Pure Bliss Organics

Credit: Pure Bliss Organics

Credit: Pure Bliss Organics

The company also seeks to innovate. This summer, Pure Bliss Organics will launch a line of Ayurvedic bars that incorporate medicinal herbs, like moringa, to relieve stress and calm the mind.

“It fits with our yoga practice and it’s something we’ve wanted to do for a long time,” Morgan said.

To exploreAyurvedic herbs can spice things up
To exploreOur Favorite Foods in Atlanta Right Now

Sign up for the AJC Food and Dining newsletter

Read more stories like this by like Atlanta Restaurant Scene on Facebookfollowing @ATLDiningNews on Twitter and @ajcdining on Instagram.



Source link

Rozella J. Cook