Miracle Mile Shops Announces Design and Construction Teams for Renovation

The Miracle Mile Shops mall on the Strip is getting a makeover and the groups behind the renovation project have been revealed.

The mall announced Tuesday that it has tapped design and construction groups Cooper Carry, Digital Kitchen, Sensory Interactive and VCC to renovate the 500,000-square-foot mall. Renovations began earlier this year at the mall, which will remain open until an expected completion in spring 2023.

The mall is excited to work with businesses that bring “a vision for the lifestyle destination” of Miracle Mile Shops, Miracle Mile Shops General Manager and Vice President Robert Buchanan said in a statement.

“The expertise of our construction, architecture and design partners is unmatched,” Buchanan said.

When complete, Miracle Mile stores will have upgraded finishes, improved technology and digital design elements, according to a statement. Miracle Mile Shops plans to have “immersive light, sound and video experiences” both outdoors and indoors, as well as new and updated food areas.

Tasked with upgrading the mixed-use mall affiliated with Planet Hollywood Resort, four companies have previous work and experience across the country.

Cooper Carry, with offices in New York, Atlanta and Washington, DC, is a consulting firm that has designed projects in 45 states and in Asia, Africa, Central America, the Middle East and the Caribbean. The company describes itself as a collaborative team with experience in architecture, planning, landscaping, interior design, graphic design and sustainability. His portfolio of work includes government buildings, mixed-use spaces, retail, hospitality, restaurants and higher education.

Digital Kitchen, based in Washington, DC, markets itself as a creative company in the areas of storytelling and design, “from creating iconic title sequences, transforming spaces into an immersive canvas, to developing imaginative experiences. The company has created title sequences for HBO shows like “True Blood” and “Six Feet Under”, AMC shows like “The Terror” and “The Little Drummer Girl”, Showtime’s “Dexter” and “Narcos” from Netflix. Other clients include The Venetian and The Cosmopolitan of Las Vegas.

Real estate consultancy Sensory Interactive specializes in integrating technology into public spaces. The firm deals with financial design and strategy, project management and asset management. The Washington, DC-based company has offices in Austin and Dallas, Texas, and New York.

VCC is a general contractor founded in 1987 and started in Little Rock, Arkansas. The company said it has nine offices across the country and handles pre-construction, design-build, construction management, consulting, value engineering and delivery of contracts. VCC has experience in mixed-use buildings, big box stores, outlets, retail, parking and hospitality.

Contact Mike Shoro at mshoro@reviewjournal.com. To follow @mike_shoro on Twitter.



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Rozella J. Cook