Panera Bread Launches New Grocery Packaging and Expands Product Range | New


ST. LOUIS–(BUSINESS WIRE)–October 25, 2022–

Today, Panera Bread (“Panera”) announced a suite of new premium packaging for its grocery product line, as well as the launch of several exciting new additions to its portfolio. Panera offers a diverse line of grocery products, including bakery-café favorites in all categories, including chilled soup, chilled mac and cheese, chilled salad dressing, artisan bread, sliced ​​bread and bagels.

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Panera offers a diverse line of grocery products, including bakery-café favorites in all categories, including chilled soup, chilled mac and cheese, chilled salad dressing, artisan bread, sliced ​​bread and bagels. (Photo: BusinessWire)

Panera’s new packaging for its grocery products has been energized with the latest Panera brand elements and features a more prominent logo, the use of Panera’s signature green to help shoppers identify and find the brand, as well as updated photographs that communicate quality and envy. some products. The new packaging, designed by LAM Design, and Panera-branded products at the grocery store are featured in the retail brand’s new fall campaign developed and executed by Advantage United Commerce. The campaign, titled ‘Goes well with,’ is designed to put Panera grocery items at the center of important family moments.

Panera’s grocery product line has strategically expanded nationally and in select regional markets over the past year to include new:

  • italian wedding soup – A fantastic and familiar addition to Panera’s flagship grocery category, available nationwide.
  • Chipotle Ranch Dressing and Wildflower Honey Mustard Vinaigrette – Available nationwide and backed by the wide variety of dressings prepared by the chef at Panera.
  • Garlic half baguette – Addition to Panera’s existing suite of artisan breads made by bakers, available nationwide.
  • Bagels – Available in Plain, All, and Cinnamon Swirl. Make every breakfast fantastic! Select regions only.
  • English muffins – Extend Panera’s early success in breakfast with bagels by introducing hearty baked English muffins. A new category of Panera, initially available at grocers in the Northeast.
  • Chilled bowls – Abundant pasta bowls with Chicken Caprese, Tuscan Chicken and Lemon Chicken Primavera, available nationwide.
  • Artisanal Cheese Chips – Available in Parmesan, Tout and Tomato Basil varieties – perfect for garnishing soups, salads, sandwiches or as a snack. Select regions only.

“Our mission for Panera’s CPG business is to make irresistible Panera products easily accessible wherever consumers shop,” said Zach Soolman, Panera Vice President and General Manager of CPG. “Our new look & feel and exciting product innovations are sure to delight our consumers who can now store chefs’ favorite Panera dishes at home, ready to enjoy whenever they want, for any occasion.”

As in Panera bakery cafes, all Panera grocery products are made with clean ingredients – foods that do not contain the artificial preservatives, sweeteners, flavors and colors from artificial sources listed on our No-no list. To learn more about Panera products at your local grocer, recipe ideas and more, visit

About Panera Bread

Panera Bread opened in 1987 as a community bakery, founded with a secret leaven and the belief that sharing good bread is an expression of warmth and generosity. That vision holds true today with a robust menu of delicious recipes prepared by a chef created with one simple principle: The Familiar, Made Fantastic™. At Panera, we serve foods that we are proud to serve to our own families, made with responsibly raised protein and freshly prepared with clean ingredients – foods that are free of the artificial preservatives, sweeteners, flavors and colors of artificial sources indicated on our No-no list served in American coffee shops. From irresistible soups, salads and sandwiches to flatbread pizzas and sweets, we offer our customers more than just great food. Our spirit of generosity drives us to meet our customers where they are through technology and our shared values. We are stewards of our communities and the planet – with programs like Day-End Dough-Nation® which donates unsold evening baked goods to local nonprofits, or low-emission climate-friendly labeling of carbon Fresh meals.

As of July 26, 2022, there were 2,116 bakery-cafés, businesses and franchises, in 48 states and Ontario, Canada, operating under the Panera Bread® or Saint Louis Bread Co.® names. Panera Bread is part of Panera Brands, one of the largest casual fast food companies in the United States, comprised of Panera Bread®, Caribou Coffee® and Einstein Bros.® Bagels. For more information, visit or find us on Twitter (@panerabread), Facebook ( Instagram (@panerabread) or TikTok (@panerabread).

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SOURCE: Panera Bread

Copyright BusinessWire 2022.

PUBLICATION: 25/10/2022 08:30 / DISK: 25/10/2022 08:32

Copyright BusinessWire 2022.

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Rozella J. Cook