Porsche’s DRVN is inspired by rustic design elements, cars and coffee
DRVN Coffee, Dubai’s famous automotive-themed cafe located on Bluewaters Island, has strengthened its partnership with Porsche by intensifying its collaboration and officially renaming it “DRVN by Porsche”. The regional office of the brand, Porsche Middle East and Africa FZE as well as the official Porsche importer in Dubai and the Northern Emirates, Al Nabooda Automobiles, recently signed a collaboration agreement with the management of DRVN.
Few places have embraced the social and cultural phenomenon of ‘cars and coffee’ more than the United Arab Emirates, bringing together an appreciation of fine coffee created by artisan baristas with rare, classic and desirable motor cars in a home environment.
Commenting on the association, Dr. Manfred Bräunl, Managing Director of Porsche Middle East and Africa FZE, said: “Our relationship with DRVN Coffee has been very successful and we embraced it last November as we approached our “ Icons of Porsche’s event when DRVN displayed some of our most unique museum cars from Stuttgart during the first few days of the opening of its new location in Dubai. The atmosphere is welcoming to everyone, including families and car enthusiasts, and we believe it’s the perfect holistic platform to bring the community together using the synergies and passion for fast cars, the perfect coffee and delicious food.
A mix of classic and rare cars, similar to the models that helped celebrate one of the region’s biggest classic car gatherings, ‘Icons of Porsche’, will be in continuous rotation, ensuring there’s always a reason to visit DRVN by Porsche with its mixture of museum and personal collection cars. These will set the tone for a series of seasonal activations throughout the year to recognize key moments, including the holy month of Ramadan as well as “Porsche x Art”. A rotation will also lead to the brand’s second edition of “Icons of Porsche” which will take place towards the end of this year.
Rashed Al Fahim, founder of DRVN Coffee and an avid car collector himself, said having cars from Porsche’s extensive racing history as well as classic road cars fits perfectly with his vision to integrate the car with local and international art: “Porsche understands the theme of DRVN Coffee and our partnership has been a perfect symbiosis of two like-minded brands since day one. Beyond that, DRVN by Porsche is delighted to showcase the work of regional artists such as Dozi Dreams and Rami Afifi who are already confirmed to exhibit in the Porsche Collection.
For Porsche Center Dubai, the partnership is a natural collaboration with many of the DRVN Coffee patrons who are also Porsche customers, embracing the “cars and coffee” weekend routine that allows enthusiasts to not only exhibit and admire their cars, but also to indulge in a family-friendly lifestyle beyond a traditional car enthusiast outing.
DRVN by Porsche is located opposite Caesars Palace and in front of Ain Dubai, the world’s largest and tallest observation wheel, on Bluewaters Island and is open from 8am to midnight, 7 days a week.