School of Design, Creative Technologies projects video game on UT Tower, looks to future of immersive campus experiences – The Daily Texan

A hundred people gathered around the Tower on the night of November 3 to watch a video game projected onto the building.

The School of Design and Creative Technologies’ screening, titled “Ready Tower One,” opened the doors to merging digital and physical media to create an immersive experience, said Michael Baker, director of Arts and Entertainment Technologies. . It was the first time something had been thrown at the tower in nearly a decade.

Baker said he worked with Andrew Augustin, assistant professor of practice, arts and entertainment technology, and Marin Clark, junior in arts and entertainment technology, to create the game.

Augustin said “Ready Tower One” mimicked old-school video games. The tower projection showed the students playing the game themselves.

“(We were inspired by) a lot of different indie games,” Augustin said. I was also watching the Mario Bros. Original old school arcade (game).

The University originally approached the team to project images, such as the Make It Your Texas logo, onto the tower for the Nov. 4 Wiz Khalifa concert on campus.

“We were approached by senior administration to create a projection of the Tower in conjunction with a concert,” Baker said. “As we finalized the details, we learned that we had an extra night before the event.”

With that extra day in mind, Baker requested permission to project the department’s own creative content onto the tower – and thus the plan to project a video game was born.

“(We wanted) something that would be engaging for students, and maybe a little bit competitive,” Baker said.

“I do a lot of design outside of the classroom,” Augustin said. “I do this as a hobby…it makes it another job. Anytime I can get the chance to help design something cool like this tower project…(I’m) definitely excited and interested in being a part of the experience.

To create the game, they had to overcome many constraints by projecting something onto a tower-sized building, Baker said.

“It was really kind of a struggle to get all the graphics and layout to work perfectly with the tower, because we wanted to make it look like players were actually playing on the tower, and that took a lot… (for the do) feel very cohesive,” Clark said.

To address these issues, Augustin said they used a virtual 3D model of the tower to ensure their projections would be correct on the actual tower.

Baker said that with “Ready Tower One” being a success, he is excited about the future of immersive media for students and the community.

“Immersive media experiences (are) really what we’re looking for,” Baker said. “We’re one of the few units on campus actually creating these experiences…and we intend to continue to do so.”


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Rozella J. Cook