Tata Consumer Products: enters health supplement segment, launches plant-based protein powder under new brand “Tata GoFit”

Tata Consumer Products (TCP), the consumer products company uniting the Tata Group’s core food and beverage interests, has entered the health supplement segment with the launch of “Tata GoFit”, a range of health supplements for women on their journey to be fitter every day. Tata GoFit Plant Protein Powder is an easy-to-mix plant-based product formulated with the goodness of gut-friendly probiotics. With ingredients like peas and brown rice, it’s free of soy, lactose, and added sugar. The latest launch is consistent with TCP’s focus on accelerating innovation, strengthening its wellness portfolio and expanding its total addressable market.

Protein is an important macronutrient and is a key component of the human body. In India, protein consumption comes largely from daily food sources like pulses, nuts, dairy products, which may not be sufficient. Generally, protein brands have largely focused on catering to certain segments of the population, often leaving out women who are just beginning their fitness journeys or who are into lighter forms of exercise. . Designed to help women #GoFitEveryday, Tata GoFit aims to be a community-centric brand, aiming to help women throughout their fitness journey, no matter where they are today. It contains essential amino acids, digestive-friendly enzymes and gut-friendly probiotics.

With 18 grams of protein per 25 gram serving, Tata GoFit is available in two pack sizes (500g and 1kg) and two delicious flavors – Rich Chocolate and Coffee Mocha, making it an ideal choice for women on the go. looking for a tasty and convenient meal. way to supplement their daily protein needs. The products are priced between Rs. 1599 to Rs. 3099 and will be available across India on e-commerce platforms and an exclusive D2C site.

Speaking of the new launch, Deepika Bhan, President – Packaged Foods (India), Tata Consumer Products said, “We are thrilled to launch Tata GoFit Plant Protein Powder, an inclusive brand for women at different stages of their fitness journey. There has been a growing trend among consumers to become more fitness conscious in their choices with more emphasis on their nutritional intake. Tata GoFit has been specially developed for women and has an innovative and differentiated formulation with digestive-friendly enzymes and gut-friendly probiotics. We believe Tata Consumer Products is well positioned to unlock the market potential of the plant-based protein powders and to lead the charge to meet changing consumer needs.”

About Tata Consumer Products Limited

Tata Consumer Products Limited is a specialist consumer products company that brings together the Tata Group’s core food and drink interests under one roof. The Company’s product portfolio includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its main beverage brands are Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Water Plus and Tata Gluco Plus. Its food portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull and Tata Q. In India, Tata Consumer Products has a reach of over 201 million households, giving it unparalleled ability to leverage the brand Tata in consumer products. The company has a consolidated annual turnover of ~Rs. 12,425 Crs with operations in India and international markets. For more information, please visit https://www.tataconsumer.com/

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Rozella J. Cook