The Parmigiano Reggiano Design Challenge invites designers to imagine products at the crossroads of food and design.

After a dazzling debut last year, the Parmigiano Reggiano® Design Challenge is making a comeback for a second year!

Launched in partnership with iconic Italian brands Kartell and Alessi, the Parmigiano Reggiano consortium launches its annual design challenge to creatives, inviting them to “imagine masterpieces for the table inspired by food”.

The brief? Elevate the human experience through products inspired by dishes prepared by world-renowned chefs.

The costs ? A week-long trip to Italy for two, including VIP tours of a Parmigiano Reggiano factory and the design museums of Alessi and Kartell, and MANY more prizes!

Click here to submit your designs now for the Parmigiano Reggiano® Design Challenge. Hurry, registration ends May 6, 2022.


About Parmigiano Reggiano

For nearly 1,000 years, Parmigiano Reggiano has been made in the same region of Italy, with the same methods and ingredients as it started out. This relentless commitment to tradition is one of the many reasons why the cheese ranks among Italy’s most beloved brands. To reinforce its role as a cultural icon, the brand held a design competition that challenges the design community to submit product concepts inspired by “authenticity”.

About the contest


Parmigiano Reggiano Design Challenge includes inspiration in the form of dishes prepared by celebrity chef Michel Nischan and chef Michele Casadei Massari

This year’s design brief calls for close collaboration between design and the culinary arts. Divided into TWO categories: Cooking and Eating, this year’s Parmigiano Reggiano Design Challenge includes inspiration in the form of dishes prepared by celebrity chef Michel Nischan, recipient of four James Beard awards, and chef Michele Casadei Massari, ambassador of the American brand for Parmigiano Reggiano and executive chef of his popular restaurant, Lucciola, in New York. Designers are bound to visualize their creative masterpieces around these inspiring dishes. Participants can consider materials, technologies, functionality and sustainability as part of their concepts. Entries can be submitted online as sketches, renderings or photos of prototypes.

About the jury and the sponsors

The Jury

The Parmigiano Reggiano Design Challenge 2022 will be chaired by a jury made up of renowned designers and kitchen professionals. This panel includes Mauro Porcini, Chief Design Officer of PepsiCo, world-renowned designers Karim Rashid and Fabio Novembre, respected restaurant designer Alessia Genova of Tihany Design, and Michael Graves Design office manager Donald Strum. The jury also includes last year’s Best of Show winner, designer Qing Yan. Additionally, Chef Michele Casadei Massari and Chef Michel Nischan will also join the design industry judges and bring a culinary perspective to the judging process. If that wasn’t enough, Alessi and Kartel – two of Italy’s top design brands in the product and furniture categories are sponsoring the contest. The opportunity for candidates to be seen by influential industry leaders and major design brands is reason enough to get involved in your work!

May I come in? It’s free?

What about rewards?

The results of the contest will be announced on May 19 at the awards night in New York. Winners will receive gold, silver and bronze prizes, as well as gifts from sponsors and extensive coverage on Yanko Design and other reputable design blogs. The Best of Show winner will also receive a one-week trip to Italy for two, including VIP tours of a Parmigiano Reggiano establishment and the design museums of Alessi and Kartell. Additionally, the winner of the Best of Show award will be invited to serve on the judging panel for next year’s competition.

Parmigiano Reggiano is also partnering with KeyShot, the world’s innovative real-time 3D rendering tool, to award winners with Keyshot licenses. Professional designers will receive a KeyShot Pro subscription ($1,188 value). Design students will receive KeyShot EDU ($95 value). Additionally, any winning entry made with KeyShot Pro will also receive 10GB of KeyShot Cloud storage to share KeyShot scenes online. KeyShot even offers a FREE download of a full, extended trial of KeyShot Pro just for attendees!

Learn more. The deadline is May 6, 2022.

Click here visit the Parmigiano Reggiano Design Challenge website for full details on the contest and how to enter. Don’t forget – you have until May 6th to submit your applications… so it’s best to start developing your concept! For a look at last year’s winners, scroll below for some unique, authentic and creative designs. Oh, and as we say in Italy, “Buona Fortuna!”

Click here to submit your designs now for the Parmigiano Reggiano® Design Challenge. Hurry, registration ends May 6, 2022.


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Rozella J. Cook