TXB launches Texas private label products


More than 20 references will be launched.

TXB (born in Texas) launched a new line of locally sourced private label apparel and deals in all TXB markets.

All private label offerings are locally sourced, manufactured, produced, bottled or bagged in Texas. TXB carefully selects quality products to deliver the best Texas has to offer at an incredible price. In addition to food items, the company’s new clothing line, including t-shirts and hats, showcases Texas Born pride. TXB custom shoes are also in the works.

“We are committed to providing customers with true Texas hospitality every time they visit our markets,” said Kevin Smartt, CEO of TXB. “We are deeply committed to creating a line of private label brands that understands the best Texas has to offer, without taking shortcuts to finding and sourcing the best quality local ingredients. We take so much pride in the time and effort put into making delicious snacks and beverages, and we know our customers will see and taste the difference.

This launch is part of the brand’s broader “Leave ‘Em Better” initiative by continually providing customers with renowned Texas hospitality and fresh, premium food at an unbeatable price.

The new TXB house brand line will feature over 20 new SKUs, including:


  • TXB juices and teas, made with locally sourced Texan ingredients the drink is named after, including Goodflow Honey Green Tea, Cedar Creek Unsweetened Tea, Poteet Strawberry White Tea, Apple Juice and 100% Orange Juice, Fredericksburg Peach Tea, Burleson Honey Lemonade, and Sugar Land Sweet Tea
  • TXB Craft Soda including Blood Orange, Cherry Limeade, Strawberry Limeade, Homestyle Lemonade, Blueberry Lemonade, Root Beer Float, Fruit Punch, Pineapple Cream and Ginger Beer
  • TXB coffee, including signature house blend and exclusive southern pecan roast, available in freshly ground bags or individual pods with eco-friendly biodegradable packaging


  • TXB Teriyaki Jerky
  • TXB Fajitas offered in steak and chicken
  • TXB Salsa in Salsa Roja, Mambo Combo and Salsa Verde


  • TXB hats
  • TXB Shirts
  • TXB Custom Shoes (coming soon)

Based in Spicewood, Texas, TXB is a family of customer-focused convenience stores and food markets that emphasizes the Texas roots and values ​​on which the brand was built. With more than 47 locations across Texas and Oklahoma, TXB is famous for its fresh, non-GMO, restaurant-quality food prepared on site. It serves over 4,000 items, including fountain cold drinks sweetened with cane sugar and a range of private label products including jerky, water, coffee and more.

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Rozella J. Cook