Young’s launches Gastro mussels and cod products


Young’s Seafood, based in Grimsby, UK, is launching two garlic-themed products: Scottish Mussels in Creamy Garlic and White Wine Sauce and Creamy Garlic Cod Fillets.

The mussel product will launch in Icelandic stores this month, while the cod product will launch in Tesco stores, it said in a press release.

Both products were designed to appeal to shoppers looking for affordable, restaurant-quality meals they can enjoy at home, at a time when 57% of customers are cutting back on dining out due to the cost of living. according to Young’s.

“As consumers increasingly seek products that can recreate a dining experience at home, we have sought to strengthen our position as the number one brand in premium fish by developing an expanded range that still offers more restaurant-style flavors at affordable prices,” Paul Craft, Commercial Director of Young’s owner, Sofina Europe, said.

The new launches follow successful sales of the Young’s Gastro range, which increased 17% in August 2022 compared to August 2019, to £72.5m ($84m, £83.6m). euros).

Rope-grown Scottish mussels are served in a “delightfully creamy sauce loaded with garlic and white wine — perfect when served as a main course with crusty bread for an evening at home,” Young said.

Additionally, the first shellfish product in the Gastro range is microwaveable in seven minutes, “making it ideal for consumers looking to reduce their oven use due to rising energy costs.” Young’s said.

The suggested retail price is 4.00 GBP each (4.65 USD, 4.61 EUR).

Gastro de Young Garlic Cod Fillets are topped with a crust of Parmesan, Mozzarella and Chive Breadcrumbs and the Cod Fillets are served with a Garlic Cream Sauce. The 350 gram packs also sell for a suggested price of £4.00 each.

Young’s has also announced a new listing in Sainsbury’s for its Gastro Atlantic Salmon Puff Pastry packages.

“Topped with a creamy spinach and ripe cheddar cheese sauce, the recipe was developed to offer consumers a popular species of fish in a new format and is the perfect Christmas treat,” said Young’s.

Photo courtesy of Young’s Seafood

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Rozella J. Cook